The real estate market can be daunting for anyone stepping into the fray – especially those selling a home for the first time.
Take away the support and guidance of a realtor and the prospect becomes even scarier, with so many different routes to take and money on the line.
But once you see through the fog and equip yourself with the right knowledge and toolset, you can absolutely sell your home without a realtor in the modern era.
With tons of fantastic info at your fingertips and services to help you along the way, selling your home solo is not only possible – it’s the preferred method.
Here’s your beginner’s guide to selling your home without a realtor the right way with efficiency and confidence.
It’s not just about being stubborn – there are real benefits to making your home “for sale by owner” rather than bringing a realtor on board. Here are the top three:
Once you run the numbers and see the substantial chunk of cash that realtors take, you’ll quickly realize the savings potential of selling directly.
The average homeowner saves over $20,000 by taking the self-starter route, and may also save some time along the way.
As a seller, you don’t want to sacrifice a shred of control in the real estate process, from listing and offer reviews to counter offers and legal work.
These things are intimidating at first glance, but they become more intuitive and clear with a bit of background knowledge and application.
The power of transparency in the real estate landscape can’t be exaggerated enough.
The more visibility you have throughout the process, the more leverage you have as a seller and bigger savings await you at closing.
Ready to set the gears in motion and sell your home without a realtor? Here is the framework to follow from start to finish.
Appraisals are a tricky first obstacle in the selling process, and can’t be ignored. Use all the tools at your disposal to make a quick yet accurate value assessment of your property. This will set a strong foundation for all efforts moving forward.
Independent appraisers are certified in all cities, so get some professional insight if needed.
There are nearly 1000 multiple listing services (MLS) across the country, created to help brokers streamline deals and contracts through an unbiased platform.
Think of the MLS as a database for quick and accurate information about your property and others, establishing a place on the market and increasing visibility. You may not deal directly through an MLS as an independent seller, but you want your property listed nonetheless.
More popular nowadays are websites like Redfin, Zillow, and other user-focused sites that empower buyers and sellers without the guidance of realtors.
Use these websites to your advantage by building compelling property profiles, complete with professional photos, accurate details, and descriptions that put your home in the best light.
It won’t be long before you start getting clicks and offers on your property through a multitude of listing websites and services. The next challenge is setting up showings in a way that fits with your schedule and others.
Be ready to show your property in a professional manner with proper staging, showcasing all the best features while minimizing downsides.
Don’t rush the process or lean too much into salesmanship. Sellers need to maintain confidence and poise no matter what!
Just listing your home is not enough to make it stand out in today’s market. Some additional marketing may be needed if you aren’t getting the level of interest you expected.
This could take the form of virtual tours, digital ads through listing services, or email campaigns to real estate agents in your area. These small efforts can go a long way in making your property more visible and appealing to a broader audience.
When you finally start receiving offers from potential buyers, the pressure starts adding up, and you need to be on your game with counter-offers and negotiation tactics. This means preparing offers ahead of time and never being caught off guard.
Paperwork management is also vital at this stage, since you’ll want to seize the perfect offer when it appears at any moment. Be ready to close a deal and follow through when you least expect it and maintain professionalism throughout.
When you pick apart the process, you’ll see that a realtor is really no longer necessary to sell a home these days. Follow these tips and you’ll get the best possible offer, keeping more of your money long term.